Barr Benedett Group LLC

Marketing Process & Agency Management Training

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What We Do
Promotional Marketing Consulting
Marketing Consulting
Traffic & Transaction Services
Marketing Due Diligence
Marketing Services Strategic Sourcing Evaluation
Marketing Process & Agency Management Training
Agency Selection Consulting
"The Backroom": Services for Agencies
Our Experience
Profile-Chris Barr
Profile-Kathryn Benedett
Contact Us
Our unique combination of agency and client experience can provide your team with unmatched training and perspective.
  • The areas of Marketing Process and Agency Management training while critical, have suffered with corporate downsizing and reorganization.
  • In many cases, there is a lack of manpower to focus on training marketing managers in these disciplines.
  • With years of both agency and client side experience, coupled with extensive benchmarking and competitive assessment knowledge, BBG can serve as an external training resource.
  • ¡While programs are customized to individual client needs, typical focus areas for training and process development include:
    • Creative Brief Development
    • Project Budget Management
    • Agency Communication
    • Agency Management
    • Internal Approval Process
    • Estimate Authorization Process
    • “What should it cost?” training