Barr Benedett Group LLC

Our Experience

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What We Do
Promotional Marketing Consulting
Marketing Consulting
Traffic & Transaction Services
Marketing Due Diligence
Marketing Services Strategic Sourcing Evaluation
Marketing Process & Agency Management Training
Agency Selection Consulting
"The Backroom": Services for Agencies
Our Experience
Profile-Chris Barr
Profile-Kathryn Benedett
Contact Us
The BBG Approach
BBG offers a "seniors only" approach which includes in-depth experience, across a variety of industries, channels and agency disciplines.
 
Industries
Consumer Packaged Goods, Beverages, Foodservice, Restaurant (QSR/Casual/Fine Dining), Technology, Telecommunications, Retail, Financial Services, Durable Goods, Beauty, Cosmetics, Pharmaceuticals, and Healthcare
 
Channels
Grocery, Drug, Mass, Specialty, "Category Killer", C/G Store, Petroleum, Apparel, Liquor On/Off Premise, and Foodservice
 

Partial List of Principals' Experience

Apparel

Hanes, Kaepa, Reebok, Starter, and Umbro

Consumer Packaged Goods

Beringer Vineyards, BIC, Brach's, Campbell-Taggart, Clorox, Coca-Cola, Crayola, Dannon, Dial Corporation, Dole Food, Droste, General Cigar, Gillette, Haagen Daz, Hershey Foods, HJ Heinz, Jacob Suchard, Johnson & Johnson, Jose Cuervo, Kraft Foods, Lawry's, Lorillard, Maidstone, MasterFoods, Matrix, Mattel, Miller Brewing, Motts, Nestle, Pepsi, Quaker, Ralston, Reckitt Benckiser, Revlon, RJ Reynolds, Roman Meal, Sparkletts, Tupperware and Unilever

Credit Cards/Financial Services/Insurance

ASU, American Express, Blue Cross/Blue Shield, Capital One, Citibank, GE Capital, MasterCard and Visa

Foodservice/Restaurant/QSR

Alliant Foodservice, Au Bon Pain, Baskin-Robbins, Bennigan's, Bojangles, Bruegger's Bagels, Burger King, Chuck E Cheese, Coca-Cola Foodservice, The Culinary Institute of America, Dunkin' Donuts, Fazoli's, Friendly's, Grady's American Grill, Hardee's, KFC, Koo Koo Roo, Krispy Kreme Doughnuts, La Petite Boulangerie, Mr. Donut, Nathan's, Pepsi Foodservice, Peter Piper Pizza, Pizza Hut, Pizzeria Uno, Ponderosa, Sizzler, Sticky Fingers, Stuart Anderson, Sugar Foods, Taco Bell, Wienerschnitzel, and Winchell's

Pharmaceuticals

Abbott Diabetes Care, GlaxoSmithKline, Merck/Gardasil, and Sanofi Aventis

Publishing

Gannett, Newsday and Reader's Digest

Retail

Ann Taylor, Bed Bath & Beyond, Blockbuster, British Petroleum, Circle K, Cost Cutters, Dollar General, Hechinger, Marshalls, Rent-A Center, Sebastian Salons, Select Comfort, 7-Eleven, Supercuts, USA Bouquet, Victoria's Secret, Wawa, and Zotos.

Shopper Marketing

Coca-Cola, General Mills, MasterFoods, Reckitt Benckiser and Unilever

Technology/Durable Goods

DirecTV, IBM, Sony, TiVo, TREX Medical and Wagner

Travel Related Services

American Express Membership Rewards, American Express Travelers Cheques, American Express Service Establishments Marketing Group, Foxwoods, Harrah's, Hotel Jerome, LaQuinta Inns, Steamboat Springs, The Delta Connection, and The Walt Disney Company