Barr Benedett Group LLC
Agency Selection Consulting
What We Do
Promotional Marketing Consulting
Marketing Consulting
Traffic & Transaction Services
Marketing Due Diligence
Marketing Services Strategic Sourcing Evaluation
Marketing Process & Agency Management Training
Agency Selection Consulting
"The Backroom": Services for Agencies
Our Experience
Profile-Chris Barr
Profile-Kathryn Benedett
Contact Us

BBG's expert process helps clients define their needs, manage agency/resource assessment and selection, and provide a framework for ongoing evaluation.


Whether you are looking for an AOR, a Roster Agency or a Marketing Services supplier relationship, as experienced practitioners, BBG ensures your selection decision is the right one.


Pitch Management

The BBG approach is a perfect blend of both qualitative and quantitative measurements—an objective and real understanding of the world of marketing services coupled with analytics.


Let us support your marketing or procurement team with our experience and proven processes.


Our comprehensive approach includes every aspect from resource identification, RFI Fielding and Evaluation, RFP Evaluation, Agency/Resource Selection, Relationship Staffing through Compensation Negotiation.


Performance Evaluation

A process to ensure your resources are committed to optimizing productivity, quality and partnership.