BBG's expert process helps clients define their needs,
manage agency/resource assessment and selection, and provide a framework for ongoing evaluation.
Whether you are looking for an AOR, a Roster Agency
or a Marketing Services supplier relationship, as experienced practitioners, BBG ensures your selection decision is the right
The BBG approach is a perfect blend of both qualitative and
quantitative measurements—an objective and real understanding of the world of marketing services coupled with analytics.
us support your marketing or procurement team with our experience and proven processes.
comprehensive approach includes every aspect from resource identification, RFI Fielding and Evaluation, RFP Evaluation,
Agency/Resource Selection, Relationship Staffing through Compensation Negotiation.
to ensure your resources are committed to optimizing productivity, quality and partnership.